Sunday, September 07, 2008

Breaking the clutter I: Kotak Credit Card

In today’s world, with so many products and services being launched every minute it has become hard for many companies to try and break the clutter. A very few campaigns break the clutter these days and here is one of those campaigns - Kotak Credit Card.

The pics show the way Kotak has reached the customers through the middle-upper class restaurants in Mumbai. You cannot get a better time rather than lunch or dinner, when people are in a relaxed mood. And you can't get a better time to push the message into customer's mind. This isn't a new thought but the way it reached the thoughts of customer is a bit new. The message making it correlated with dining/lunch - card offering discounts on dining at restaurants, card offering free coupons for lunch/dining.

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