Saturday, August 23, 2008

BSNL connection Vs i-ball laser precise mouse

Can you guess the relationship between the above two brands... BSNL & i-ball. If you see the present ads from these brands it has been the same concept behind the Ads. The concept where a girl rejects a boy during the engagement because of the reasons that they don't have a BSNL Landline or they don't use i-ball mouse.

Though it has been the same concept behind both the ads, the first seems to make the position of BSNL landline worse in the customer's mind where as, the second seems to make the position if i-ball strong in their minds. This is basically due to the timing of the Ads. It isn't the timing of release of ads but the timing with respect to the brand's journey in the market. If you clearly observe the i-ball ad brings a smile on the face of the customer where as, the BSNL ad brings a feeling of something crappy.

This sort of difference in the feelings a customer exhibits can be attributed to two factors. Just assume of something which you know that is not that efficient but someone tries to support it or assume of some peer whom you know is not good at the required skills but someone tries to support him/her. The immediate reaction that comes out of our mind is to oppose the support or the decision. Whereas, some new person is introduced to you as a brilliant or good at skills by someone and you will remember about the person and will try to observe his/her skills directly or indirectly. This is one of the two factors that I am talking about. BSNL is an old brand with the similar inefficiency whereas, i-ball is a new entry. In the first case you oppose it whereas in the second case you try to observe it.

And the second factor is about the person who introduces it to you and the mismatch between the both. In the first case there is a huge mismatch between the personality of Priety zinta and that of BSNL. Priety Zinta is someone who is accepted by most of the customers as a good actress which is almost opposite to the view about brand BSNL. In the second case though someone familiar hasn't introduced it, we are just keeping an eye on it where there isn't a mismatch. A neutral case is better than a mismatch.

What BSNL could have done in executing the idea is that, it must have used this IDEA after bringing some changes in its services and features to an observable level. But, trying to show the same services and features as something wondeful from a new angle is really a miserable idea.... And recently you have changed your brand ambassador from priety to Deepika and you expect it to do wonders.. C’mon grow up.

4 comments:

Arjun said...

yeah..!! Very true.....
I haven't seen the i-ball ad but the BSNL ad looks crapy...

Cheers..!!
Arjun

Har!sH said...

thankz...i know that would do better for many visitors. As it takes a lot of time, i couldnt do the comparison....anyway thankz for ur opinion....keep visiting my blog...

Comfortably Numb said...

Both brands suck. None is worth a penny. They can appoint whomsoever they want but the truth remains...

Cheers!

sajjapraveenchowdary said...

@comfortably numb: Yah, despite the brand ambassadors being in fame, they make people spend money on such products...